COMPANY INTRODUCTIONWe pursue new values of beauty with
30 years of technological innovations and knowhow.
  • COMPANY
  • Coreana Introduction

History

  • 2000
    • Annual sales exceeded KRW 300B
    • Achieved non-borrowing management, first in the cosmetics industry
    • Establishment of Remit Cosmetics Co., Ltd.
    • World Best Coreana Declaration on Sept. 20th. Happi ranks Coreana Cosmetics as one of the 30 companies to expand global cosmetics industry
    • Opening of Coreana in-house system
    • Declaration of "World Best Coreana" at 10th anniversary of Direct Sales system
    • Opening of MIS management information systme
    • Establishment of Revco Cosmetics Co., Ltd.
    • Chairman Yoo Sang-ok opened CEO's website (First in the industry)
  • 1999
    • Coreana, newly registered in KOSDAQ market
    • New chairmanship, appointment of President Song Un-han by Chairman Yoo Sang-ok
    • 1998, Ranked 51st in the World's Top 100 Cosmetics Companies (by American Beauty/Fashion company WWD)
    • Chairman of Woongjin, Yoon Seok-geum, sells Coreana shares
    • Exclusive model contract with Kim Min-hee (terminated on June 30th, 2003)
    • Reached KRW 10B in 4 months since the launch of ENTIA Orange line
    • Chairman Yoo Sang-ok relected as the 36th chairman of the Korea Cosmetics Association (3th term)
  • 1998
    • 10th Foundation Anniversary
    • ISO 9001 Certified (RWTUV, Germany)
    • President Yoo Sang-ok appears in MBC Documentary 'The Age of Success'
    • <Mud Mask>selected by Chosun Ilbo as <50 Best Korean Hit Products in 50 years>
    • President Yoo Sang-ok receives Order of Civil Merit
  • 1997
    • Selected by the Ministry of Health and Welfare as the research institute for R&D
    • Foundation of Artpia Cosmetics Co., Ltd. (CEO Song Woon-han, Dongshin Building, Dogok-dong, Gangnam-gu)
    • President Yoo Sang-ok selected as the 35th chairman of the Korea Cosmetics Association.
  • 1996
    • Reached over KRW 200B in sales
    • Exclusive model contract with Choi Yoon-young (1995 Miss Korea)
    • Acquired CGMP Certification
    • CI Declaration (Coreana selected as the official company English name)
  • 1995
    • Awarded '$1M Export' award
    • Completion of Coreana Research Organization
    • Enactment of Corporate Slogan 'Art through Nature'
    • Launched SENITE
    • Opening of Coreana CS Center
    • Cheon-an Plant awarded 1x Zero Accident Award
    • President Yoo Sang-ok appointed as the 34th Chairman of the Korea Cosmetics Association
  • 1994
    • Completion of automated warehouse
    • First production of Coreana Calendar
    • Technology Partnership Agreement with Schwartzkov, Germany
    • Moved into the new office building in Seocho-dong, Seocho-gu, Seoul
    • Awarded Marketing Frontier Award hosted by the Korea Marketing Association (Distribution Management)
  • 1993
    • 3rd in the industry to reach KRW 134B in sales / Selected as Korea's Top 500 companies
    • Establishment of Beijing Daebo Gyoreoana Cosmetics Limited Corporation
    • Mud Mask selected as Chosun Ilbo's Top 10 Hit Products
    • Reached over KRW 100B in sales
    • Foundation of Artpia Cosmetics Co., Ltd. in Japan (Shinjuku, Tokyo)
    • Opening of Coreana Beauty Academy (Sinsa-dong, Gangnam-gu)
    • First publication of beauty magazine "Coreana Family" (For door-to-door sales)
  • 1992
    • Reached over KRW 50B in sales
    • Mud Mask signs export agreement to the United States
    • Launch of Atre Mud Mask (Later renamed Coreana Mud Mask)
    • First publication of monthly beauty magazine "Artpia" (For mass market channel)
    • "Opening of On-Line Business Sites nationwide
  • 1991
    • Exclusive model contract with Chae Shi-ra / Reached over KRW 25B in sales
    • Implementation of Team Management System
  • 1990
    • Enactment of promulgation of Management Ideology (2nd Foundation Anniversary Ceremony)
    • First TV commercial (MBC Beijing Asian Games Opening Ceremony/Model: Lee Mi-sook)
    • Opening of Beauty Center for Business Bureau
    • Registered "Coreana" for business mark
    • Exclusive model contract with Lee Mi-sook
    • Official launch of Direct Sales System - 1st Business Unit
    • Completion of Cheon-an Plant
  • 1989
    • Construction of Cheon-an Plant
    • Launched domestic sales of Yves Rocher (Yves Rocher Aideen, Furylia, Sereris, Trimaran)
    • Creation of Coreana Cosmetics symbols and logos
    • Operation and commissioning of the Byeokje Plant (1st Production: Bubble Bubble Shampoo & Conditioner)
  • 1988
    • Business registration of Sarang Cosmetics
    • 9F Yale Building, 60 Chungshin-dong, Jongno-gu, Seoul
    • Foundation of Coreana Cosmetics (CEO Yoo Sang-ok, Yoon Seok-geum, Executive Director Song Woon-han)
    • Opening of Yvroche Korea General Agency and signing of a technical partnership contract
    • Contract signed for the purchase of Cheon-an Plant Site